by Ephraim | Sep 30, 2025 | building relationships, fundraising, recurring giving
I subscribe to a LOT of enewsletters. The goal? To learn from a wide and diverse group of people and companies. And yes, topics. Just because I work with nonprofits doesn’t mean I should avoid content from the for profit world. The opposite! There’s plenty to learn...
by Ephraim | Sep 18, 2025 | data, website
Salesforce offers its CRM for “free” to nonprofits. The word free above is in quotation marks because yes, it’s free to acquire. But it costs many thousands of dollars to customize to the needs of your specific organization. Salesforce is a CRM for large entities....
by Ephraim | Sep 10, 2025 | donors, engagement
I’d like to take you on a trip. Please close your eyes. No wait, scratch that. This isn’t a podcast. It’s Monday January 5, 2026. The year-end campaign is over. You sit down to review the data, who gave and how much. Everyone at the office is happy. Your team...
by Ephraim | Sep 4, 2025 | email, fundraising
When planning a fundraising letter, write the thank you letter first. Then compose the ask. That sounds backwards and not how you’d think to do things. But if you know what you’re saying thank you for, you already know what problem you want people to solve. That makes...
by Ephraim | Aug 21, 2025 | fundraising copy, year-end campaign
The most recent stat I have is that the average read rate for an email is just below nine seconds. Nine seconds. That’s not a lot! Basically people are skimming and scanning. They have a lot to do and don’t have time for every email that lands in their inbox. But then...
