But Are You Really Unique?

But Are You Really Unique?

I spent the first half of 2025 working with a growing nonprofit. I crafted a custom organizational strategy which laid out a roadmap for short and long-term growth. The plan focused on these areas: improving internal processes fundraising marketing programming...
Too Much Data

Too Much Data

Salesforce offers its CRM for “free” to nonprofits. The word free above is in quotation marks because yes, it’s free to acquire. But it costs many thousands of dollars to customize to the needs of your specific organization. Salesforce is a CRM for large entities....
No Show Donors

No Show Donors

I’d like to take you on a trip. Please close your eyes. No wait, scratch that. This isn’t a podcast. It’s Monday January 5, 2026. The year-end campaign is over. You sit down to review the data, who gave and how much. Everyone at the office is happy. Your team...
Planning Your Year-End Campaign

Planning Your Year-End Campaign

When planning a fundraising letter, write the thank you letter first. Then compose the ask. That sounds backwards and not how you’d think to do things. But if you know what you’re saying thank you for, you already know what problem you want people to solve. That makes...