by Ephraim | Feb 22, 2021 | data, marketing, website
Your website. Emails. Brochures. Direct mail. Online donation form. Fundraising appeals. None of them are for you. They’re for your donors and supporters. What We Want Doesn’t Matter When creating online and offline materials, too often nonprofits create a specific...
by Ephraim | Feb 9, 2021 | communications, for-profit, strategy
Last week I was a guest on a marketing and advertising panel for 11th and 12th grade students during “career week” at Fenway High School in Boston. (Go Panthers!) People from a variety of fields talked to the students about their workforce experiences and answer...
by Ephraim | Feb 1, 2021 | communications, social media, Twitter
I spent most of last week in Twitter jail. The reason? Sarcasm and a robot’s inability to detect it. I’m not kidding. But after 3 long, tweetless days, I was let out. Well, not exactly. Appeal Denied I had appealed Twitter’s decision to flag my tweet and was willing...
by Ephraim | Jan 25, 2021 | content, customer service, Twitter
This month I am celebrating a decade on Twitter, my favorite social media platform. I have somehow tweeted almost 137,000 times. My feed is a mix of nonprofit related content, marketing, some sports (especially Boston teams), 80s music and pop culture, humor and yes,...
by Ephraim | Jan 18, 2021 | communications, data, fundraising, reputation management
Thought experiment: I want your organization to send a survey to your donors, email subscribers, supporters, Board, volunteers and staff. The survey should contain 3 questions: Do you trust our organization to do the right thing for the community? Do you believe that...
