by Ephraim | Nov 25, 2019 | Twitter
“What’s the ROI of social media?” “What’s the ROI of your mother?” I hate that quote. People love it but I think it’s just stupid. I am however here to demonstrate the actual ROI of social media, specifically Twitter. Since I...
by Ephraim | Nov 13, 2019 | website
This week I was asked to assist a relative of mine to buy a pair of glasses online. Said relative is retired, so that gives away their generational affiliation. I had a chance to watch them try to navigate the website, take pictures for the facial recognition...
by Ephraim | Nov 6, 2019 | social media
Every single week I take a 25-hour break from the online world. Every. Single. Week. I turn off my phone, shut down my laptop. I stop tweeting, liking, sharing, pinning, posting, messaging, commenting, storying. Texts or WhatsApps? Nope. Answering phone calls from...
by Ephraim | Oct 29, 2019 | fundraising, nonprofit
A couple of weeks ago I looked at a ridiculous nonprofit job listing. I got a lot of reaction to the post, mostly from people in the sector who are so used to it they simply 🙄 and then move on. Guess what? I came across another nonprofit job post from hell. This one...
by Ephraim | Oct 23, 2019 | communications, content, reputation management, social media
On July 4, 2014, American Apparel reposted this picture to their Tumbler account: Their social media employee was using the picture to show the after effects of fireworks in the sky. They hashtagged the post #smoke and #clouds. I’m sure readers of a certain age...
