by Ephraim | Nov 13, 2019 | website
This week I was asked to assist a relative of mine to buy a pair of glasses online. Said relative is retired, so that gives away their generational affiliation. I had a chance to watch them try to navigate the website, take pictures for the facial recognition...
by Ephraim | Nov 6, 2019 | social media
Every single week I take a 25-hour break from the online world. Every. Single. Week. I turn off my phone, shut down my laptop. I stop tweeting, liking, sharing, pinning, posting, messaging, commenting, storying. Texts or WhatsApps? Nope. Answering phone calls from...
by Ephraim | Oct 29, 2019 | fundraising, nonprofit
A couple of weeks ago I looked at a ridiculous nonprofit job listing. I got a lot of reaction to the post, mostly from people in the sector who are so used to it they simply 🙄 and then move on. Guess what? I came across another nonprofit job post from hell. This one...
by Ephraim | Oct 23, 2019 | communications, content, reputation management, social media
On July 4, 2014, American Apparel reposted this picture to their Tumbler account: Their social media employee was using the picture to show the after effects of fireworks in the sky. They hashtagged the post #smoke and #clouds. I’m sure readers of a certain age...
by Ephraim | Oct 16, 2019 | communications
The high of being thankful for friends and colleagues who help out. The low of doing favors for people who can’t be bothered to say thank you. Gratitude vs. frustration. Normally on this blog I write about issues related to communications and marketing. The latest...
