by Ephraim | May 8, 2025 | building relationships, donors
The data from the Fundraising Effectiveness Project is in and it’s not great. Actually, why mess around. Call it what it is. The numbers suck. Number of donors is down YoY 4.5% (4th straight year of decline) 8.8% FEWER small donors gave in 2024 as compared to 2023...
by Ephraim | Apr 3, 2025 | building relationships, personalization
On their birthdays, I call each of my kids on their birth minute. I don’t want to just say happy birthday. I want them to know I remember the exact second they came into this world and the joy it brought me… and the joy they have brought me every day since. I bring...
by Ephraim | Mar 20, 2025 | building relationships, volunteering
When I visit “volunteer” pages on websites I’m often left with a feeling of emptiness. The page usually just says the organization needs volunteers, please fill out a form or call for more informatio Folks, most people won’t do that! Instead you have to bring the...
by Ephraim | Feb 27, 2025 | building relationships, communications, retention
Only 57% trust nonprofits. 40% donor retention rate. Household giving is down. If you ran a store and only half of your customers trusted you, if people didn’t come back to purchase again, if people didn’t even bother shopping at your store, you’d close down. Quickly....
by Ephraim | Dec 23, 2024 | building relationships, email, fundraising
Welcome to part three of my 2024 Giving Tuesday Endless Email Review! As I mentioned in part one and part two, I am reviewing all 627 Giving Tuesday (GT) emails I received to share with you email tips, best practices and expert advice. Let’s get to it! The Really Good...
by Ephraim | Dec 16, 2024 | building relationships, email, fundraising
Welcome to part two of my 2024 Giving Tuesday Endless Email Review! As I mentioned in part one, I am reviewing all 627 Giving Tuesday (GT) emails I received and sharing with you email tips, best practices and expert advice. Let’s get to it! The Data ➡️ Data point: 6%...
