What If

What If

Have you ever played the “What If” game at your nonprofit? You come up with a constraint or a scenario that seems implausible but the job of those playing is to think creatively, imagine possibilities and figure out how to overcome the problem. For example: What if...
The Day After

The Day After

Let’s call it what it is: November and December are the cash grab months for nonprofits. Thanksgiving, Tuesday Cash Grab (aka Giving Tuesday) and year-end campaigns. Direct mail, email, social media, texts, QR codes. We use whatever we have at our disposal to get our...
Share Impact

Share Impact

I’m always on the lookout for smart, creative, clever campaigns. Doesn’t matter if it’s nonprofits or for-profits. I love to watch, learn and share. Share Impact A few weeks ago a friend sent me this video. Watch and enjoy: This is the original link where it appeared....
A Great Idea

A Great Idea

Fun. Timely. Creative. A back door to mission awareness. I love when brands and organizations launch campaigns which grab your attention but aren’t in your face with a “buy buy buy” or “donate donate donate” focus. Instead, they engage their audience with something...