by Ephraim | Jul 17, 2025 | donors, fundraising, storytelling
This is a guest post by Ann Fellman Storytelling is a compelling way to drive support for your nonprofit’s mission. Stories are memorable and are one of the primary ways people communicate, making up about 65% of our conversations. No matter whether someone has just...
by Ephraim | May 8, 2025 | building relationships, donors
The data from the Fundraising Effectiveness Project is in and it’s not great. Actually, why mess around. Call it what it is. The numbers suck. Number of donors is down YoY 4.5% (4th straight year of decline) 8.8% FEWER small donors gave in 2024 as compared to 2023...
by Ephraim | Mar 6, 2025 | donors, fundraising
A homeless man saw the CEO of a local United Way picking up donated food at a soup kitchen. He walked up to the CEO and said, “I want to make a donation” and handed her a quarter. “This is lovely,” she replied. “I’ll make sure the soup kitchen gets it.” A month later,...
by Ephraim | Feb 20, 2025 | donors, email, engagement
My friend Laura, an expert fundraising copywriter, forwarded this to me: I understand what the organization was going for. But that’s not the best way to get there. Let’s review for a second why people give: They want to solve a problem: Can an individual solve hunger...
by Ephraim | Jan 30, 2025 | donors, email, fundraising copy
I went 52 years without needing them. But time and age caught up with me. Now I use glasses to read. Sigh. I’m not a fan. It stinks but read with them I must. Know who else wears glasses? A very decent size of your nonprofit’s audience. The average age of a donor is...
by Ephraim | Sep 23, 2024 | donors, fundraising, strategy
Guest post by Sarah Tedesco In the world of nonprofit fundraising, a pivotal question every organization and team needs to answer is, How does someone go from an unengaged prospective donor to a loyal, long-term supporter of our mission? The answer can be found in the...
