by Ephraim | Mar 4, 2025 | email, fundraising
Guest post by Debbie Salat Did you know that, on average, nonprofit email revenue decreased by 7% in 2023? While it might not sound like much, any decline in giving from a certain channel should prompt organizations to rethink their strategies. Nonprofits must make a...
by Ephraim | Feb 20, 2025 | donors, email, engagement
My friend Laura, an expert fundraising copywriter, forwarded this to me: I understand what the organization was going for. But that’s not the best way to get there. Let’s review for a second why people give: They want to solve a problem: Can an individual solve hunger...
by Ephraim | Jan 30, 2025 | donors, email, fundraising copy
I went 52 years without needing them. But time and age caught up with me. Now I use glasses to read. Sigh. I’m not a fan. It stinks but read with them I must. Know who else wears glasses? A very decent size of your nonprofit’s audience. The average age of a donor is...
by Ephraim | Dec 23, 2024 | building relationships, email, fundraising
Welcome to part three of my 2024 Giving Tuesday Endless Email Review! As I mentioned in part one and part two, I am reviewing all 627 Giving Tuesday (GT) emails I received to share with you email tips, best practices and expert advice. Let’s get to it! The Really Good...
by Ephraim | Dec 16, 2024 | building relationships, email, fundraising
Welcome to part two of my 2024 Giving Tuesday Endless Email Review! As I mentioned in part one, I am reviewing all 627 Giving Tuesday (GT) emails I received and sharing with you email tips, best practices and expert advice. Let’s get to it! The Data ➡️ Data point: 6%...
by Ephraim | Dec 9, 2024 | email, fundraising, newsletter
Welcome to my 2024 Giving Tuesday Endless Emails Review! (Here’s part two and part three of the 2024 GT email review.) Each year I open, read and analyze all the Giving Tuesday (GT) emails that arrive in my inbox. And this year was no different. 627 emails from...
