“Failure isn’t fatal but failure to change might be.” – John Wooden As a publisher of a successful daily enewsletter, I know that subscribers don’t stay loyal forever. When I first started publishing the newsletter over three years ago, I took it a little...
Fifteen years ago this month, I was appointed CEO of a wonderful nonprofit. This organization ran a nursery and kindergarten. What made them special? They were the first of its kind in Israel to have kids with and without disabilities learning together. It was a...
Year-end has come and gone. I’ve seen the good, the bad and the really, really ugly. Which is what I’m going to share and rant about: The really, really ugly. Today we’re gonna talk email fundraising and marketing. Can You Guess? Have a look at my tweet from January...
Email must be an integral part of your fundraising and marketing strategy. Over 50% of the world’s population uses email. In the U.S. alone, email penetration is over 90%. In basic terms, your target audience is using email. And so should you. Just sending emails...
Email must be an active part of your fundraising and marketing efforts. It’s one-to-one communication, it can be personalized and it’s a fantastic platform for educating, raising awareness, mobilizing people to take action, encouraging subscribers to become donors and...
When I started publishing my daily Enewsletter, I hated when someone unsubscribed. After I put in so much time and effort to posting great content, how dare they?! Took a little time but I learned to not only live with it but appreciate it. It’s the natural order of...
