by Ephraim | Apr 26, 2021 | fundraising, nonprofit, strategy
Trust from your donors. It’s earned, not a given. Building that trust helps ensure donors stay engaged and giving year after year. However, some of the tactics used to build that trust are problematic. Part of the problem lies in how nonprofits market themselves to...
by Ephraim | Apr 13, 2021 | content, fundraising, nonprofit, strategy
There’s a ton of great nonprofit content out there that you should be reading and learning from. Below are seven nonprofit enewsletters I recommend you subscribe to. A chance to learn from some of the smartest experts in the sector. Additionally, I’ve...
by Ephraim | Mar 15, 2021 | fundraising, gratitude
When I talk with clients, prospective clients and large audiences, I always hone in on two points related to building relationships: The nonprofit sector’s donor retention average hovers around 45%. That’s abysmal. Acquisition costs more than retention. Organizations...
by Ephraim | Jan 18, 2021 | communications, data, fundraising, reputation management
Thought experiment: I want your organization to send a survey to your donors, email subscribers, supporters, Board, volunteers and staff. The survey should contain 3 questions: Do you trust our organization to do the right thing for the community? Do you believe that...
by Ephraim | Dec 7, 2020 | email, fundraising, gratitude, nonprofit
Last Tuesday was Giving Tuesday. You know, the day when everyone automatically gives to nonprofits. The day every organization assumes will net them a ton of money. The day your boss made you spend a lot of time and effort preparing for, which steals time from your...
by Ephraim | Sep 29, 2020 | fundraising, strategy
In last week’s post I began a review of the biennial Global Trends in Giving Report. I looked at donors giving preferences, what platforms inspire donors to give and the opportunity to incorporate workplace giving programs into your fundraising program. Below are...
