by Ephraim | Aug 21, 2025 | fundraising copy, year-end campaign
The most recent stat I have is that the average read rate for an email is just below nine seconds. Nine seconds. That’s not a lot! Basically people are skimming and scanning. They have a lot to do and don’t have time for every email that lands in their inbox. But then...
by Ephraim | Aug 14, 2025 | testing, year-end campaign
My two favorite hashtags are #AlwaysBeLearning and #AlwaysBeTesting. To move forward and to grow, we need to experiment and test to know what works and what doesn’t. That applies to life, business and yes, nonprofits. But bring up the issue of testing something to see...
by Ephraim | Jul 31, 2025 | AI, fundraising copy
AI is coming for my job. And yours. AI will revolutionize the world. AI will solve all our problems. AI will find a cure for the common cold. I’m sure you’ve read, heard and watched about how AI is gonna take over and all the doomsday predictions from analysts. I’m...
by Ephraim | Jul 24, 2025 | fundraiser, fundraising, fundraising copy
I love to cook new recipes. Working on putting together something new. Tasting it and seeing if it’s a keeper or not. When I cook I tend to do it alone. Sometimes one of my kids will join. But it’s easiest when fewer people are taking up space in the kitchen. Too many...
by Ephraim | Jul 17, 2025 | donors, fundraising, storytelling
This is a guest post by Ann Fellman Storytelling is a compelling way to drive support for your nonprofit’s mission. Stories are memorable and are one of the primary ways people communicate, making up about 65% of our conversations. No matter whether someone has just...
