Shrug Is Not An Acceptable Response

Shrug Is Not An Acceptable Response

It was ten days before the gala event. I was the alumni director and fundraiser for an educational institution in Israel. I was in the U.S. managing the annual dinner, the biggest fundraising event of the year. My phone rang. It was an alumnus. Alumnus: Is the dinner...
Email And Elections

Email And Elections

It’s election season in the U.S. Yippee! I’m sure all of you are VERY excited for nonstop, 24/7 coverage of the federal and state elections. You probably can’t get enough of it! Sarcasm folks, sarcasm. The election cycle is here and it’s gonna dominate the news...
Thoughts From The 2024 M R Benchmarks Report

Thoughts From The 2024 M R Benchmarks Report

The yearly M+R Benchmarks report is one of my favorite to dive into. A ton of relevant and useful fundraising and marketing data! This year’s report didn’t disappoint. Below I share with you some of the findings from the report and my insights into the various stats....
A Great Idea

A Great Idea

Fun. Timely. Creative. A back door to mission awareness. I love when brands and organizations launch campaigns which grab your attention but aren’t in your face with a “buy buy buy” or “donate donate donate” focus. Instead, they engage their audience with something...