by Ephraim | Sep 18, 2023 | fundraising, retention, strategy
Seeing things from both sides of the table provides great perspective. For example, I wasn’t just a fundraiser and grant writer. I also worked for a global family foundation which meant I sat on the side of the giver, not the asker. That was an eye-opening experience...
by Ephraim | Sep 10, 2023 | donors, fundraising, fundraising copy
Fundraising letters. Social media posts. Grant applications. Corporate sponsorship forms. Emails. Brochures. PowerPoint slides. At one point, I was the copywriter for all the above (and more!) for a national nonprofit. I was an outside consultant, handling the full...
by Ephraim | Aug 14, 2023 | marketing, website
A guest post by Ira Horowitz Your organization’s website is an incredible Swiss Army knife: it’s a place to provide relevant resources and information to your audience and supporters, grab the attention of potential donors and showcase your hard work and efforts....
by Ephraim | Aug 7, 2023 | social media, video
4.76 billion. That’s the number of people worldwide using social media. That’s quite a large number! Odds are your audience of current and potential supporters are using at least one social media platform. Social media is a fantastic outlet for educating people,...
by Ephraim | Jul 24, 2023 | content, marketing
There’s no shortage of content types your nonprofit could use when turning to your audience: Video, blog, tweet, story, educational content, survey, memes, humor, images, audio, live video and much much more. Know what type of content is very popular but isn’t used...
