by Ephraim | Feb 25, 2020 | content, social media, storytelling
If you checked Twitter late Saturday night and early Sunday morning, you might have been wondering why ‘Zamboni’ was trending. It was because of David Ayres, the first EBUG to record an NHL victory. Wait, you don’t know what an EBUG is? Let me give you a quick lesson...
by Ephraim | Feb 11, 2020 | campaigns, fundraising, marketing, nonprofit
Valentine’s Day approaches and that means many nonprofits will be running campaigns. Some fun ones, some lovey-dovey ones. But all in the name of connecting with supporters and raising money. Then there’s the “Cry Me A Cockroach” campaign from the San Antonio Zoo....
by Ephraim | Jan 29, 2020 | cause marketing, marketing
Super Bowl Sunday is almost upon us and you all know what that means: Advertising! Companies pay millions to broadcast some really, really bad ads and a few good ones. My favorite so far headed into Sunday is Sonata’s smaht pahk (read it with a Boston accent. It’s a...
by Ephraim | Jan 21, 2020 | nonprofit, volunteering
The word “free” will light up the eyes of most nonprofit professionals, especially the CEO of a small nonprofit. If something can be had for free, why pay for it?! But is “free” really free? The Cost Of Free Take social media: Yes, the outlets...
by Ephraim | Jan 14, 2020 | communications, reputation management, social media, strategy, Twitter
When I work with clients, deliver presentations or do training sessions, I always talk about the personality behind the logo. Whether you’re a nonprofit or a business, your online followers want to interact with a person, not a faceless brand logo. Which means...
