by Ephraim | Aug 31, 2020 | communications, customer service
Crisis management 101: Make a mistake? Fess up. Right away. Don’t wait for followers, supporters, the press and social media to pile on. I know it’s hard to admit you screwed up but we’re all human and these things happen. In fact, by apologizing, admitting your...
by Ephraim | Aug 24, 2020 | communications, reputation management, Twitter
Friend: Hi! How ya doin? 30 minutes go by… Me: Great! How are you? 1 hour passes… Friend: Doin ok. Busy busy busy. Wanna get together for drinks? 17 hours later… Me: Not today. Or is it tomorrow? Putting The Social In Social Media I’ve been on Twitter for almost a...
by Ephraim | Aug 23, 2020 | communications, customer service, reputation management, social media
This post originally appeared on the Bloomerang blog Blocking Is For Football, Not Twitter In mid-May, sports Twitter was abuzz as insiders were comparing notes about a ‘very important’ topic: Who’s been blocked by Pittsburgh Steelers quarterback Ben Roethlisberger?...
by Ephraim | Aug 12, 2020 | email, marketing, strategy
This post originally appeared on the blog Michael Rosen Says… While I have long known why nonprofit organizations should collect email addresses from supporters and potential supporters, I had much less of an understanding of how to accomplish that. When you...
by Ephraim | Aug 4, 2020 | fundraising, marketing, strategy
I loved the Pivot scene in Friends. Classic! When the word ‘pivot’ gets overused in the business or marketing world? Not a fan. But the fact is: Coronaworld has presented a lot of challenges to the nonprofit sector. Some form of pivoting is in order. Frozen In Place...
