Ten Email Marketing Lessons

Ten Email Marketing Lessons

Last week I reached a bit of a milestone: I published edition number 300 of my daily nonprofit newsletter. I’m not big on celebrations but I am big on learning opportunities. Publishing that many e-newsletters has taught me a thing or three. Here are ten email...
Kill The Nonprofit Mission Statement

Kill The Nonprofit Mission Statement

I walked into the conference room and handed the ten people seated around the table a piece of paper and a pen. “Please write down your organization’s mission statement.” After one minute I gathered the papers and began reading each one aloud. They were all different....
The Importance Of Recurring Giving

The Importance Of Recurring Giving

In last week’s post I began a review of the biennial Global Trends in Giving Report. I looked at donors giving preferences, what platforms inspire donors to give and the opportunity to incorporate workplace giving programs into your fundraising program. Below are...
The Importance Of Recurring Giving

Does Email Inspire Donors?

The data tells a story. The question is what lessons we can learn from it. Global Giving Trends The biennial Global Trends in Giving Report (produced by Nonprofit Tech For Good and sponsored by Funraise) is chock full of important data for your organization to review...
Fluffernutters On My Mind

Fluffernutters On My Mind

For six straight years lunch was always the same: A fluffernutter. If you don’t know what that is, then I feel bad for you because it’s the yummiest sandwich. It’s peanut butter and marshmallow fluff on bread. As an adult, because I’m supposed to eat “healthy,” I...