by Ephraim | Nov 29, 2020 | storytelling, strategy, video
You’re working on your 2021 digital strategy. You’re planning your content, engagement tactics, considering ways to shine a light on your cause to new audiences. You already know the who (who’s your target audience), the what (what content to post),...
by Ephraim | Nov 16, 2020 | content, social media, storytelling, strategy
You have great content. You know which platforms you’ll post it to. You’ve got your hashtags ready and your team is ready to engage your followers. So now you need to answer: When do I post? There are a number of factors involved in making that decision....
by Ephraim | Nov 8, 2020 | content, nonprofit, storytelling
Your nonprofit uses stories everywhere: Website, social media, fundraising appeals, enewsletters, annual reports, one-on-one meetings with donors, reports to funders and corporate partners. Basically, you should have a “story bank” which is always full and...
by Ephraim | Nov 2, 2020 | nonprofit, storytelling, strategy
Storytelling is central to a nonprofit’s fundraising and marketing strategy. Stories help you introduce your mission, demonstrate the impact of your programming, familiarize donors and supporters with the people they are helping and mobilize people to take action....
by Ephraim | Oct 26, 2020 | storytelling, strategy
Storytelling is central to a nonprofit’s fundraising and marketing strategy. Stories help you introduce your mission, demonstrate the impact of your programming, familiarize donors and supporters with the people they are helping and mobilize people to take action....
