by Ephraim | Dec 7, 2020 | email, fundraising, gratitude, nonprofit
Last Tuesday was Giving Tuesday. You know, the day when everyone automatically gives to nonprofits. The day every organization assumes will net them a ton of money. The day your boss made you spend a lot of time and effort preparing for, which steals time from your...
by Ephraim | Oct 19, 2020 | content, email, newsletter
Last week I reached a bit of a milestone: I published edition number 300 of my daily nonprofit newsletter. I’m not big on celebrations but I am big on learning opportunities. Publishing that many e-newsletters has taught me a thing or three. Here are ten email...
by Ephraim | Sep 21, 2020 | data, email, fundraising
The data tells a story. The question is what lessons we can learn from it. Global Giving Trends The biennial Global Trends in Giving Report (produced by Nonprofit Tech For Good and sponsored by Funraise) is chock full of important data for your organization to review...
by Ephraim | Aug 12, 2020 | email, marketing, strategy
This post originally appeared on the blog Michael Rosen Says… While I have long known why nonprofit organizations should collect email addresses from supporters and potential supporters, I had much less of an understanding of how to accomplish that. When you...