by Ephraim | Jun 2, 2020 | communications, fundraising, nonprofit
Have you ever tried to step into your donor’s shoes for a minute? Tried to really understand their experience? Odds are you don’t just work for a nonprofit; you also donate or volunteer somewhere else. Have you considered how that knowledge should affect how your...
by Ephraim | Apr 21, 2020 | communications, fundraising, leadership, nonprofit
This post originally appeared on eJewish Philanthropy. As we count-up towards the Jewish holiday of Shavuot and God’s giving of the Torah to Charlton Heston, I mean Moses, I’m thinking of the 10 commandments. I’m also thinking about the recession in the early 90s. The...
by Ephraim | Mar 31, 2020 | communications, data, fundraising, nonprofit, storytelling, strategy
A personal message to each and every reader: I hope that you and your loved ones are safe and healthy. I know that times are trying for you. If I can be of assistance, please reach out to me. This is a genuine offer to help in whatever way I can- whether it’s to talk...
by Ephraim | Feb 11, 2020 | campaigns, fundraising, marketing, nonprofit
Valentine’s Day approaches and that means many nonprofits will be running campaigns. Some fun ones, some lovey-dovey ones. But all in the name of connecting with supporters and raising money. Then there’s the “Cry Me A Cockroach” campaign from the San Antonio Zoo....
by Ephraim | Dec 17, 2019 | fundraising, nonprofit, storytelling
Sometimes, gross misrepresentation offends and hurts. But if it opens our eyes to how others might be viewing us… Just One Person’s Opinion? The nonprofit sector can get very defensive as a whole when outsiders attack it or call into question its practices. We’re...
by Ephraim | Dec 4, 2019 | communications, fundraising, nonprofit, storytelling
Giving Tuesday is thankfully over and we can move on to the deluge of GIVE US MONEY year end campaign emails which will fill our Inboxes for the next 4 weeks. I’m not a fan of Giving Tuesday for a whole host of reasons. One of those is the lack of effort...
