by Ephraim | Sep 18, 2023 | fundraising, retention, strategy
Seeing things from both sides of the table provides great perspective. For example, I wasn’t just a fundraiser and grant writer. I also worked for a global family foundation which meant I sat on the side of the giver, not the asker. That was an eye-opening experience...
by Ephraim | Sep 10, 2023 | donors, fundraising, fundraising copy
Fundraising letters. Social media posts. Grant applications. Corporate sponsorship forms. Emails. Brochures. PowerPoint slides. At one point, I was the copywriter for all the above (and more!) for a national nonprofit. I was an outside consultant, handling the full...
by Ephraim | Jun 12, 2023 | donors, fundraising, retention
How many times have you had a bad customer experience, whether with an online store, a physical store, a restaurant, airline or other? My guess is more than once. And it’s frustrating as hell. You don’t get what you want, you have a hard time getting service or...
by Ephraim | May 8, 2023 | fundraising, marketing, strategy
There are plenty of solid fundraising and marketing strategies your nonprofit should be implementing. But you should also know what to stay away from. Today let’s discuss “Spray and Pray,” a strategy that won’t help you build more relationships or raise more...
by Ephraim | May 1, 2023 | fundraising, marketing
A guest post by Mike Snusz From budget management to fundraiser supervision, nonprofit teams are constantly working toward organizational success. This often leaves less time for other needs, such as developing a marketing strategy, especially if you have a large...
by Ephraim | Jan 23, 2023 | fundraising, marketing, nonprofit
After more than two decades of working in the nonprofit sector, it’s hard for me to turn off my fundraising and marketing mind. Even when I’m at the hospital. Nonprofit Lessons from the Hospital I’ve spent a very good chunk of the last 3+ months dealing with a family...