Is your nonprofit using video to build relationships? To help with fundraising and marketing? If not, you’re missing out. Big time. More people are watching more video every single day. Video is a great method to engaging and connecting with viewers, eliciting an...
Fundraising is about building relationships. Marketing provides you the tools and messaging to be able to make those connections and strengthen them. Are your organization’s fundraising and marketing efforts converting people into donors and ambassadors for your...
Your website. Emails. Brochures. Direct mail. Online donation form. Fundraising appeals. None of them are for you. They’re for your donors and supporters. What We Want Doesn’t Matter When creating online and offline materials, too often nonprofits create a specific...
When’s the last time you heard a nonprofit CEO declare: “I make too much money. To help our organization, I’m going to resign and find a part-time volunteer to do my job. We’ll use the savings from my salary to help the organization thrive.” A volunteer fundraiser? Of...
I walked into the conference room and handed the ten people seated around the table a piece of paper and a pen. “Please write down your organization’s mission statement.” After one minute I gathered the papers and began reading each one aloud. They were all different....
This post originally appeared on the blog Michael Rosen Says… While I have long known why nonprofit organizations should collect email addresses from supporters and potential supporters, I had much less of an understanding of how to accomplish that. When you...
