by Ephraim | Oct 26, 2020 | storytelling, strategy
Storytelling is central to a nonprofit’s fundraising and marketing strategy. Stories help you introduce your mission, demonstrate the impact of your programming, familiarize donors and supporters with the people they are helping and mobilize people to take action....
by Ephraim | Sep 29, 2020 | fundraising, strategy
In last week’s post I began a review of the biennial Global Trends in Giving Report. I looked at donors giving preferences, what platforms inspire donors to give and the opportunity to incorporate workplace giving programs into your fundraising program. Below are...
by Ephraim | Sep 15, 2020 | strategy
For six straight years lunch was always the same: A fluffernutter. If you don’t know what that is, then I feel bad for you because it’s the yummiest sandwich. It’s peanut butter and marshmallow fluff on bread. As an adult, because I’m supposed to eat “healthy,” I...
by Ephraim | Aug 12, 2020 | email, marketing, strategy
This post originally appeared on the blog Michael Rosen Says… While I have long known why nonprofit organizations should collect email addresses from supporters and potential supporters, I had much less of an understanding of how to accomplish that. When you...
by Ephraim | Aug 4, 2020 | fundraising, marketing, strategy
I loved the Pivot scene in Friends. Classic! When the word ‘pivot’ gets overused in the business or marketing world? Not a fan. But the fact is: Coronaworld has presented a lot of challenges to the nonprofit sector. Some form of pivoting is in order. Frozen In Place...
by Ephraim | Jul 14, 2020 | fundraising, marketing, strategy
This past weekend I finished a puzzle for the first time in a while. A lot of tense moments trying to figure out where certain individual pieces belonged but overall, a sense of accomplishment. This is how I spent my Shabbat: For the first time in 2 1/2 years, I was...
