You’re working on your 2021 digital strategy. You’re planning your content, engagement tactics, considering ways to shine a light on your cause to new audiences. You already know the who (who’s your target audience), the what (what content to post),...
You have great content. You know which platforms you’ll post it to. You’ve got your hashtags ready and your team is ready to engage your followers. So now you need to answer: When do I post? There are a number of factors involved in making that decision....
Storytelling is central to a nonprofit’s fundraising and marketing strategy. Stories help you introduce your mission, demonstrate the impact of your programming, familiarize donors and supporters with the people they are helping and mobilize people to take action....
Storytelling is central to a nonprofit’s fundraising and marketing strategy. Stories help you introduce your mission, demonstrate the impact of your programming, familiarize donors and supporters with the people they are helping and mobilize people to take action....
In last week’s post I began a review of the biennial Global Trends in Giving Report. I looked at donors giving preferences, what platforms inspire donors to give and the opportunity to incorporate workplace giving programs into your fundraising program. Below are...
For six straight years lunch was always the same: A fluffernutter. If you don’t know what that is, then I feel bad for you because it’s the yummiest sandwich. It’s peanut butter and marshmallow fluff on bread. As an adult, because I’m supposed to eat “healthy,” I...
