Trust from your donors. It’s earned, not a given. Building that trust helps ensure donors stay engaged and giving year after year. However, some of the tactics used to build that trust are problematic. Part of the problem lies in how nonprofits market themselves to...
There’s a ton of great nonprofit content out there that you should be reading and learning from. Below are seven nonprofit enewsletters I recommend you subscribe to. A chance to learn from some of the smartest experts in the sector. Additionally, I’ve...
This post is a guest post written by nonprofit content expert Tatiana Morand of Wild Apricot. Has your nonprofit looked into SEO, or search engine optimization, for your website? If the answer is no, don’t feel bad. The letters SEO can send shivers down a nonprofit...
Last week I was a guest on a marketing and advertising panel for 11th and 12th grade students during “career week” at Fenway High School in Boston. (Go Panthers!) People from a variety of fields talked to the students about their workforce experiences and answer...
You’re working on your 2021 digital strategy. You’re planning your content, engagement tactics, considering ways to shine a light on your cause to new audiences. You already know the who (who’s your target audience), the what (what content to post),...
You have great content. You know which platforms you’ll post it to. You’ve got your hashtags ready and your team is ready to engage your followers. So now you need to answer: When do I post? There are a number of factors involved in making that decision....
