This post originally appeared on the blog Michael Rosen Says… While I have long known why nonprofit organizations should collect email addresses from supporters and potential supporters, I had much less of an understanding of how to accomplish that. When you...
I loved the Pivot scene in Friends. Classic! When the word ‘pivot’ gets overused in the business or marketing world? Not a fan. But the fact is: Coronaworld has presented a lot of challenges to the nonprofit sector. Some form of pivoting is in order. Frozen In Place...
This past weekend I finished a puzzle for the first time in a while. A lot of tense moments trying to figure out where certain individual pieces belonged but overall, a sense of accomplishment. This is how I spent my Shabbat: For the first time in 2 1/2 years, I was...
“Prophecy was given to fools” (Jewish saying) Everything in our lives revolves around coronavirus. Though the present is clouded in uncertainty, it would appear that the near future is going to look very different. Fool’s talk? Maybe. But as I started thinking about...
A personal message to each and every reader: I hope that you and your loved ones are safe and healthy. I know that times are trying for you. If I can be of assistance, please reach out to me. This is a genuine offer to help in whatever way I can- whether it’s to talk...
When I work with clients, deliver presentations or do training sessions, I always talk about the personality behind the logo. Whether you’re a nonprofit or a business, your online followers want to interact with a person, not a faceless brand logo. Which means...
