by Ephraim | Feb 19, 2026 | marketing, website
A guest post by Ira Horowitz Nonprofit marketers are often asked to do more with less. Budgets are tight, timelines are short, and expectations for growth never slow down. Yet marketing remains essential—without visibility, even the strongest mission can struggle to...
by Ephraim | Sep 18, 2025 | data, website
Salesforce offers its CRM for “free” to nonprofits. The word free above is in quotation marks because yes, it’s free to acquire. But it costs many thousands of dollars to customize to the needs of your specific organization. Salesforce is a CRM for large entities....
by Ephraim | Aug 14, 2023 | marketing, website
A guest post by Ira Horowitz Your organization’s website is an incredible Swiss Army knife: it’s a place to provide relevant resources and information to your audience and supporters, grab the attention of potential donors and showcase your hard work and efforts....
by Ephraim | Feb 13, 2023 | email, social media, website
The biennial Nonprofit Tech for Good Report is out! Based on a survey, the goal was to understand how nonprofits use technology for digital fundraising and marketing. The report has lots of interesting findings you should review. I am going to share a few of the...
by Ephraim | Feb 21, 2022 | branding, website
A guest post by Anne Stefanyk In a short paragraph or statement, can you summarize what your nonprofit is all about? Can you condense your organization’s history, mission, vision and brand into one succinct message that tells anyone who comes across it everything they...
by Ephraim | Jun 13, 2021 | data, fundraising, online donations, website
The annual M+R Benchmarks Study is out and there’s plenty of great nonprofit data to dive into. Over the past few weeks I’ve looked at online fundraising, email, text and social media data. Today I’m going to take a look at website fundraising and your nonprofit. The...
