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What Do Your Readers Need?
There are certain elements that need to be present for a letter to raise much needed funds. Find out what your readers need.
You Gotta Test
Want your year-end fundraising campaign to surpass its goals? You gotta test! Test direct mail and emails to see what works.
Change Is Here
The AI change is here. But just because it can doesn’t mean AI should be writing your fundraising letters.
Let Fundraisers Cook
When too many people have to approve every word of a fundraising letter, the letter will never get sent out. Let fundraisers cook!
Storytelling Strategies For Each Step Of The Donor Journey
This is a guest post by Ann Fellman Storytelling is a compelling way to drive support for your nonprofit’s mission. Stories are memorable and are one of the primary ways people communicate, making up about 65% of our conversations. No matter whether someone has just...
Report The Good
It’s not enough to send a thanks letter after a donation. Your nonprofit has to make sure to report the good the donor has done.
Grant Readiness
What happens after a funder says yes to your grant application? You’ve got a LOT of work to do! Watch and learn about grant readiness.
Getting The Board Involved
Your Board members do not have to give large donations! There are plenty of other ways to involve Board members in growing your nonprofit.
What To Do In A Crisis
You never know when it’ll hit. That’s why it’s important to plan a strategy so you know what to do in a crisis.
How To Boost Giving And Retention
Is your nonprofit raising less? Keeping fewer donors? There’s one important way to boost giving and retention.