by Ephraim | Dec 11, 2022 | email, fundraising, marketing
(Here’s part one and part three of my 2022 Giving Tuesday email fundraising and marketing analysis) It turns out that I received 271 Giving Tuesday (GT) emails, not 270 as I mentioned last week. That’s because I received an email last Thursday from an organization,...
by Ephraim | Dec 5, 2022 | email, fundraising, marketing
(Here’s part two and part three of my Giving Tuesday 2022 email fundraising and marketing analysis) It’s my annual Giving Tuesday review! There’s plenty of fundraising and marketing lessons to learn from what I saw in my Inbox. This year I have 20 takeaways and...
by Ephraim | Nov 20, 2022 | events, marketing, strategy
A guest post by Aidan Augustin Marketing can make or break a fundraising campaign. Let’s say your nonprofit is planning a fundraiser and everything from the venue booking to the catering service is falling into place perfectly. However, on the day of the event,...
by Ephraim | Oct 9, 2022 | campaigns, direct mail, email
Pressure’s on. Your year-end campaign could make or break not only how your organization survives 2022 but how you thrive in 2023. The pressure isn’t just to get the right ask out there. Your boss and/or Board members are demanding you get it out there TO AS MANY...
by Ephraim | Sep 19, 2022 | marketing, nonprofit, storytelling
I don’t have Netflix. Or Hulu. Not Prime. Or Peacock. No Apple TV. Or… Before that paragraph goes on for twenty minutes, let’s keep it simple: I don’t pay for any streaming services. I also don’t have cable. After you pick up your jaw from the floor and wonder if I’m...
