by Ephraim | Jan 9, 2022 | building relationships, email, fundraising
Year-end has come and gone. I’ve seen the good, the bad and the really, really ugly. Which is what I’m going to share and rant about: The really, really ugly. Today we’re gonna talk email fundraising and marketing. Can You Guess? Have a look at my tweet from January...
by Ephraim | Jan 4, 2022 | building relationships, donors, fundraising, nonprofit
Calling people on the phone. It’s almost a lost art, given how much we like to text and Whatsapp. And who has time for a conversation? We’re so busy with work and multi-tasking and catching up on the latest Netflix show and doomscrolling our Instagram feeds. So yeah,...
by Ephraim | Dec 13, 2021 | communications, data, fundraising
Many years ago I was asked in a job interview: “If you were sitting with a potential donor, how would you convince them that our nonprofit is the best out there and the only one worthy of a donation?” My reply to the interviewer: “I would never do that, because you’re...
by Ephraim | Dec 5, 2021 | building relationships, data, strategy
How well do you know your donors? Your online followers? Are they Millennials or Gen X? Boomers or Zoomers? How did they find out about your organization? Why do they support your nonprofit? What programs are they interested in learning more about? How do they want to...
by Ephraim | Nov 28, 2021 | fundraising, gratitude
I hate Giving Tuesday. If you follow me on Twitter, you know that I really really hate it. Despise it. But just because I dislike how nonprofits currently use the day doesn’t mean I think you should simply not participate in tomorrow’s festivities. No no. I have...
