by Ephraim | Nov 28, 2021 | fundraising, gratitude
I hate Giving Tuesday. If you follow me on Twitter, you know that I really really hate it. Despise it. But just because I dislike how nonprofits currently use the day doesn’t mean I think you should simply not participate in tomorrow’s festivities. No no. I have...
by Ephraim | Nov 16, 2021 | fundraising, gratitude
Sometimes a piece of paper isn’t just a piece of paper. Two simple pieces of paper taught me about asking and giving back. The ask I was riding the train in Israel. An older gentleman came into the car and distributed this to everyone: It reads: “A family with 5...
by Ephraim | Nov 5, 2021 | email, fundraising, marketing
Email must be an integral part of your fundraising and marketing strategy. Over 50% of the world’s population uses email. In the U.S. alone, email penetration is over 90%. In basic terms, your target audience is using email. And so should you. Just sending emails...
by Ephraim | Oct 17, 2021 | fundraising, recurring giving
“They that sow in tears shall reap in joy” (Psalms 126:5) We’re smack in the middle of playoffs season in baseball, so no better time to discuss singles and homers. And what they have to do with fundraising. It All Adds Up Many nonprofits work hard on...
by Ephraim | Aug 22, 2021 | fundraising, recurring giving
The following phone conversation took place in 2009. Nonprofit CEO: We’d like your help in running a million-dollar campaign using Facebook. Me: Great! How big of a following do you have on Facebook? CEO: Not big. A couple hundred. Me: How big is your email list? CEO:...
by Ephraim | Jul 25, 2021 | fundraising, online donations
A guest post by Jacob Spencer Today, your organization’s donors likely begin their giving journey on your website. But, as you might have noticed, there can sometimes be a disconnect between a visitor arriving on your site and following through with a donation. What...
