by Ephraim | Jan 31, 2022 | marketing, social media, strategy
Diversified portfolio isn’t just a term you’ll hear from your investment broker. It also applies to your fundraising. Your fundraising portfolio should be diversified so you are reaching maximum donors in a variety of ways: Events, monthly giving, email donations,...
by Ephraim | Nov 5, 2021 | email, fundraising, marketing
Email must be an integral part of your fundraising and marketing strategy. Over 50% of the world’s population uses email. In the U.S. alone, email penetration is over 90%. In basic terms, your target audience is using email. And so should you. Just sending emails...
by Ephraim | Oct 10, 2021 | marketing, social media, video
Is your nonprofit using video to build relationships? To help with fundraising and marketing? If not, you’re missing out. Big time. More people are watching more video every single day. Video is a great method to engaging and connecting with viewers, eliciting an...
by Ephraim | Jun 20, 2021 | fundraising, marketing
Fundraising is about building relationships. Marketing provides you the tools and messaging to be able to make those connections and strengthen them. Are your organization’s fundraising and marketing efforts converting people into donors and ambassadors for your...
by Ephraim | Feb 22, 2021 | data, marketing, website
Your website. Emails. Brochures. Direct mail. Online donation form. Fundraising appeals. None of them are for you. They’re for your donors and supporters. What We Want Doesn’t Matter When creating online and offline materials, too often nonprofits create a specific...
by Ephraim | Jan 4, 2021 | leadership, marketing, nonprofit
When’s the last time you heard a nonprofit CEO declare: “I make too much money. To help our organization, I’m going to resign and find a part-time volunteer to do my job. We’ll use the savings from my salary to help the organization thrive.” A volunteer fundraiser? Of...
