Last month I had the pleasure of presenting to the AFP Las Vegas chapter. The topic? The components of modern day storytelling and what nonprofits can learn from marketing gone wrong. Much thanks to Veronica Atkins, Board President and the entire Board for hosting me!...
Yesterday I drove from New York to Boston. Boston is my favorite city in the U.S. It’s also where I meet with many business colleagues and spend time with family. 4 hours in the car, listening to the Adult Hits radio station (yes, I’m that old), allows me plenty of...
This post originally appeared in eJewish Philanthropy. “Rude,” “ill-informed,” crass.” No, not from a discussion on a cable news political program. These were the words of Vicky Saynor, a cancer patient, in reaction to a recent campaign video launched by Breast Cancer...
Many times in life, it’s the little things that bring us pleasure. When it comes to good customer service, subtle touches leave their mark, make for happier customers and create brand loyalty. On the scale of things that really annoy us, being on hold waiting for a...
As corporations go, the JPMorgan Chase Twitter account is pretty standard: Communicates in business tones, is careful not to tweet anything controversial and uses the platform to post content which is helpful for followers. For example, their tweets include links to...
WARNING: If you’re hungry, do NOT read this post. Go get something to eat. We’ll wait… You work hard to create content. The wording, the messaging, the images. You painstakingly craft your post so that it resonates with your target audience and reaches as many...
