Not For Your Eyes Only

Not For Your Eyes Only

This post originally appeared in eJewish Philanthropy. “Rude,” “ill-informed,” crass.” No, not from a discussion on a cable news political program. These were the words of Vicky Saynor, a cancer patient, in reaction to a recent campaign video launched by Breast Cancer...
Remix, Repurpose, Repost

Remix, Repurpose, Repost

WARNING: If you’re hungry, do NOT read this post. Go get something to eat. We’ll wait… You work hard to create content. The wording, the messaging, the images. You painstakingly craft your post so that it resonates with your target audience and reaches as many...
On Target

On Target

“Here comes the 1-2 pitch. Red Sox win the World Series! And the best team in baseball wins it all in 2018.” Good times for Red Sox Nation everywhere! Here in Israel, I watched the game while Skyping with my sons. It was the next best thing to watching- and cheering...