by Ephraim | Oct 6, 2020 | marketing, nonprofit
I walked into the conference room and handed the ten people seated around the table a piece of paper and a pen. “Please write down your organization’s mission statement.” After one minute I gathered the papers and began reading each one aloud. They were all different....
by Ephraim | Aug 12, 2020 | email, marketing, strategy
This post originally appeared on the blog Michael Rosen Says… While I have long known why nonprofit organizations should collect email addresses from supporters and potential supporters, I had much less of an understanding of how to accomplish that. When you...
by Ephraim | Aug 4, 2020 | fundraising, marketing, strategy
I loved the Pivot scene in Friends. Classic! When the word ‘pivot’ gets overused in the business or marketing world? Not a fan. But the fact is: Coronaworld has presented a lot of challenges to the nonprofit sector. Some form of pivoting is in order. Frozen In Place...
by Ephraim | Jul 20, 2020 | marketing, Twitter
Yes, you read that title right. I spent 24 straight hours on Zoom. I assume your first question is: Why? Happy Birthday Last week Wednesday night and Thursday was my Hebrew birthday. I’m not a big birthday celebrator, though in the past 4 years I’ve been in the U.S....
by Ephraim | Jul 14, 2020 | fundraising, marketing, strategy
This past weekend I finished a puzzle for the first time in a while. A lot of tense moments trying to figure out where certain individual pieces belonged but overall, a sense of accomplishment. This is how I spent my Shabbat: For the first time in 2 1/2 years, I was...
by Ephraim | Jun 8, 2020 | content, fundraising, marketing, nonprofit
Round two of the interview process. I’m sitting with the CEO and an outside consultant. They are grilling me about my experience, abilities and what I bring to the specific role I’m up for. Then comes a question that I really dislike: “If you were sitting with a...
