by Ephraim | Nov 25, 2019 | Twitter
“What’s the ROI of social media?” “What’s the ROI of your mother?” I hate that quote. People love it but I think it’s just stupid. I am however here to demonstrate the actual ROI of social media, specifically Twitter. Since I...
by Ephraim | Oct 7, 2019 | communications, reputation management, social media, Twitter
When an employee tweets and sparks an international firestorm, it is worth looking at and considering how employers treat their employees off hours endeavors. The Offending Tweet On Friday evening, Daryl Morey, the general manager of the NBA’s Houston Rockets, tweeted...
by Ephraim | May 1, 2019 | communications, content, marketing, social media, Twitter
As corporations go, the JPMorgan Chase Twitter account is pretty standard: Communicates in business tones, is careful not to tweet anything controversial and uses the platform to post content which is helpful for followers. For example, their tweets include links to...
by Ephraim Gopin | Mar 19, 2019 | communications, Twitter, video
Update: Since the publication of this post, Bloomberg changed the name of this account to QuickTake. Still the same great content! I spend a decent amount of time each day on Twitter. For me, Twitter has become my main networking channel, as well as where I get the...
