by Ephraim | Aug 14, 2019 | communications, content, marketing, nonprofit, social media, storytelling
Last month I had the pleasure of presenting to the AFP Las Vegas chapter. The topic? The components of modern day storytelling and what nonprofits can learn from marketing gone wrong. Much thanks to Veronica Atkins, Board President and the entire Board for hosting me!...
by Ephraim | Jun 4, 2019 | campaigns, communications, marketing
This post originally appeared in eJewish Philanthropy. “Rude,” “ill-informed,” crass.” No, not from a discussion on a cable news political program. These were the words of Vicky Saynor, a cancer patient, in reaction to a recent campaign video launched by Breast Cancer...
by Ephraim | May 1, 2019 | communications, content, marketing, social media, Twitter
As corporations go, the JPMorgan Chase Twitter account is pretty standard: Communicates in business tones, is careful not to tweet anything controversial and uses the platform to post content which is helpful for followers. For example, their tweets include links to...
by Ephraim Gopin | Mar 19, 2019 | communications, Twitter, video
Update: Since the publication of this post, Bloomberg changed the name of this account to QuickTake. Still the same great content! I spend a decent amount of time each day on Twitter. For me, Twitter has become my main networking channel, as well as where I get the...
