by Ephraim | Nov 16, 2020 | content, social media, storytelling, strategy
You have great content. You know which platforms you’ll post it to. You’ve got your hashtags ready and your team is ready to engage your followers. So now you need to answer: When do I post? There are a number of factors involved in making that decision....
by Ephraim | Nov 8, 2020 | content, nonprofit, storytelling
Your nonprofit uses stories everywhere: Website, social media, fundraising appeals, enewsletters, annual reports, one-on-one meetings with donors, reports to funders and corporate partners. Basically, you should have a “story bank” which is always full and...
by Ephraim | Oct 19, 2020 | content, email, newsletter
Last week I reached a bit of a milestone: I published edition number 300 of my daily nonprofit newsletter. I’m not big on celebrations but I am big on learning opportunities. Publishing that many e-newsletters has taught me a thing or three. Here are ten email...
by Ephraim | Jul 6, 2020 | content, Twitter
I woke up this morning at 3:04am. Not on purpose. Once I was up I couldn’t fall back asleep. So I did what any normal person would: Turned on my phone and headed to Twitter. Checked my notifications, DM’s, what’s trending and the latest in my feed. At 3:24am, I...
by Ephraim | Jun 8, 2020 | content, fundraising, marketing, nonprofit
Round two of the interview process. I’m sitting with the CEO and an outside consultant. They are grilling me about my experience, abilities and what I bring to the specific role I’m up for. Then comes a question that I really dislike: “If you were sitting with a...
by Ephraim | Feb 25, 2020 | content, social media, storytelling
If you checked Twitter late Saturday night and early Sunday morning, you might have been wondering why ‘Zamboni’ was trending. It was because of David Ayres, the first EBUG to record an NHL victory. Wait, you don’t know what an EBUG is? Let me give you a quick lesson...
