by Ephraim | Nov 5, 2021 | email, fundraising, marketing
Email must be an integral part of your fundraising and marketing strategy. Over 50% of the world’s population uses email. In the U.S. alone, email penetration is over 90%. In basic terms, your target audience is using email. And so should you. Just sending emails...
by Ephraim | Nov 1, 2021 | email, strategy
Email must be an active part of your fundraising and marketing efforts. It’s one-to-one communication, it can be personalized and it’s a fantastic platform for educating, raising awareness, mobilizing people to take action, encouraging subscribers to become donors and...
by Ephraim | Oct 3, 2021 | content, email
When I started publishing my daily Enewsletter, I hated when someone unsubscribed. After I put in so much time and effort to posting great content, how dare they?! Took a little time but I learned to not only live with it but appreciate it. It’s the natural order of...
by Ephraim | May 10, 2021 | email, fundraising, philanthropy, strategy
The annual M+R Benchmarks Study is out and there’s plenty of great nonprofit data to dive into. Last week I looked at online fundraising data. This week I’ll be exploring email. Email Fundraising Data To Learn From Your supporters and target audience of prospective...
by Ephraim | Apr 19, 2021 | communications, email, newsletter
Email is about building relationships with subscribers. Creating a connection through one-to-one communication. It’s not just your emails which help subscribers connect to your organization. It’s how you respond to them as well. I Can’t Hear You Nanananananananana...
by Ephraim | Dec 15, 2020 | email, grants, social media
This post originally appeared on the Foundant blog. Infuriating character counts. Confusing budget templates. Repetitive questions in different sections. Playing with the budget numbers so as not to exceed the 15% overhead limit. Rewriting your boilerplate language...
