by Ephraim | Oct 9, 2022 | campaigns, direct mail, email
Pressure’s on. Your year-end campaign could make or break not only how your organization survives 2022 but how you thrive in 2023. The pressure isn’t just to get the right ask out there. Your boss and/or Board members are demanding you get it out there TO AS MANY...
by Ephraim | Jul 24, 2022 | building relationships, email
“Failure isn’t fatal but failure to change might be.” – John Wooden As a publisher of a successful daily enewsletter, I know that subscribers don’t stay loyal forever. When I first started publishing the newsletter over three years ago, I took it a little...
by Ephraim | Mar 28, 2022 | data, email, engagement
Fifteen years ago this month, I was appointed CEO of a wonderful nonprofit. This organization ran a nursery and kindergarten. What made them special? They were the first of its kind in Israel to have kids with and without disabilities learning together. It was a...
by Ephraim | Jan 9, 2022 | building relationships, email, fundraising
Year-end has come and gone. I’ve seen the good, the bad and the really, really ugly. Which is what I’m going to share and rant about: The really, really ugly. Today we’re gonna talk email fundraising and marketing. Can You Guess? Have a look at my tweet from January...
by Ephraim | Nov 5, 2021 | email, fundraising, marketing
Email must be an integral part of your fundraising and marketing strategy. Over 50% of the world’s population uses email. In the U.S. alone, email penetration is over 90%. In basic terms, your target audience is using email. And so should you. Just sending emails...
by Ephraim | Nov 1, 2021 | email, strategy
Email must be an active part of your fundraising and marketing efforts. It’s one-to-one communication, it can be personalized and it’s a fantastic platform for educating, raising awareness, mobilizing people to take action, encouraging subscribers to become donors and...
