by Ephraim | Feb 11, 2020 | campaigns, fundraising, marketing, nonprofit
Valentine’s Day approaches and that means many nonprofits will be running campaigns. Some fun ones, some lovey-dovey ones. But all in the name of connecting with supporters and raising money. Then there’s the “Cry Me A Cockroach” campaign from the San Antonio Zoo....
by Ephraim | Jan 29, 2020 | cause marketing, marketing
Super Bowl Sunday is almost upon us and you all know what that means: Advertising! Companies pay millions to broadcast some really, really bad ads and a few good ones. My favorite so far headed into Sunday is Sonata’s smaht pahk (read it with a Boston accent. It’s a...
by Ephraim | Aug 14, 2019 | communications, content, marketing, nonprofit, social media, storytelling
Last month I had the pleasure of presenting to the AFP Las Vegas chapter. The topic? The components of modern day storytelling and what nonprofits can learn from marketing gone wrong. Much thanks to Veronica Atkins, Board President and the entire Board for hosting me!...
by Ephraim | Jul 9, 2019 | marketing
Yesterday I drove from New York to Boston. Boston is my favorite city in the U.S. It’s also where I meet with many business colleagues and spend time with family. 4 hours in the car, listening to the Adult Hits radio station (yes, I’m that old), allows me plenty of...
by Ephraim | Jun 4, 2019 | campaigns, communications, marketing
This post originally appeared in eJewish Philanthropy. “Rude,” “ill-informed,” crass.” No, not from a discussion on a cable news political program. These were the words of Vicky Saynor, a cancer patient, in reaction to a recent campaign video launched by Breast Cancer...
by Ephraim | May 7, 2019 | customer service, marketing
Many times in life, it’s the little things that bring us pleasure. When it comes to good customer service, subtle touches leave their mark, make for happier customers and create brand loyalty. On the scale of things that really annoy us, being on hold waiting for a...
