by Ephraim | Jan 31, 2022 | marketing, social media, strategy
Diversified portfolio isn’t just a term you’ll hear from your investment broker. It also applies to your fundraising. Your fundraising portfolio should be diversified so you are reaching maximum donors in a variety of ways: Events, monthly giving, email donations,...
by Ephraim | Oct 24, 2021 | social media, Twitter
Billions of people using social media. Endless opportunities for your nonprofit to attract new audiences to learn about your cause. However, that task can seem daunting when you’re limited with time, finances and peoplepower. As it is, you’re not gonna reach everyone,...
by Ephraim | Oct 10, 2021 | marketing, social media, video
Is your nonprofit using video to build relationships? To help with fundraising and marketing? If not, you’re missing out. Big time. More people are watching more video every single day. Video is a great method to engaging and connecting with viewers, eliciting an...
by Ephraim | Sep 12, 2021 | content, Instagram, social media
Your most successful pieces of content will be those that your target audience is looking for. If they want video and you’re busy posting 500-word posts, that won’t work. Does that mean stick exclusively with video? No. But it does mean that you need to be very aware...
by Ephraim | Aug 29, 2021 | content, social media, video
Your nonprofit has a presence on a number of social media platforms. But you’re not getting the engagement you want. Followers aren’t reacting to your content. They’re not commenting, sharing, clicking on your links, responding to your call-to-action. There are plenty...
by Ephraim | Aug 1, 2021 | Facebook, Instagram, social media
Mark Zuckerberg owns a large chunk of our online lives. Facebook, Instagram, Whatsapp. His team knows everything about us. For good or bad. But I’m not here to complain. I want to use data about Facebook, Instagram and nonprofits and help your organization maximize...
