If you checked Twitter late Saturday night and early Sunday morning, you might have been wondering why ‘Zamboni’ was trending. It was because of David Ayres, the first EBUG to record an NHL victory. Wait, you don’t know what an EBUG is? Let me give you a quick lesson...
When I work with clients, deliver presentations or do training sessions, I always talk about the personality behind the logo. Whether you’re a nonprofit or a business, your online followers want to interact with a person, not a faceless brand logo. Which means...
Every single week I take a 25-hour break from the online world. Every. Single. Week. I turn off my phone, shut down my laptop. I stop tweeting, liking, sharing, pinning, posting, messaging, commenting, storying. Texts or WhatsApps? Nope. Answering phone calls from...
On July 4, 2014, American Apparel reposted this picture to their Tumbler account: Their social media employee was using the picture to show the after effects of fireworks in the sky. They hashtagged the post #smoke and #clouds. I’m sure readers of a certain age...
When an employee tweets and sparks an international firestorm, it is worth looking at and considering how employers treat their employees off hours endeavors. The Offending Tweet On Friday evening, Daryl Morey, the general manager of the NBA’s Houston Rockets, tweeted...
Numbers matter. Number of Likes don’t. I don’t like Facebook Likes. Way Back When… There was a time when number of Likes on a Facebook post might have mattered. Brands and “influencers/gurus” highlighted the number of post Likes to show how engaged their audience was...
