by Ephraim | Jun 27, 2022 | communications, strategy
With Friday’s SCOTUS ruling overturning Roe v. Wade, many nonprofits were left wondering if they should issue some kind of statement, tweet or post something online. This is NOT an easy issue but I want to try and tackle it. This post won’t necessarily offer...
by Ephraim | Apr 5, 2022 | donors, nonprofit, strategy
A guest post by Jess Birken Around the nonprofit sector, you run into phrases like this everywhere: “Of every dollar donated, 99 cents goes DIRECTLY TO saving the snails!” Or, even worse, you’ll see a pie chart like this cropping up on nonprofit...
by Ephraim | Mar 22, 2022 | engagement, social media, strategy
It’s called social media cause it’s meant to be “social.” It’s a conversation with followers and with your target audience. But far too often I see nonprofits who are simply not engaging in conversation. They’re busy broadcasting their latest news. Their most recent...
by Ephraim | Jan 31, 2022 | marketing, social media, strategy
Diversified portfolio isn’t just a term you’ll hear from your investment broker. It also applies to your fundraising. Your fundraising portfolio should be diversified so you are reaching maximum donors in a variety of ways: Events, monthly giving, email donations,...
by Ephraim | Jan 18, 2022 | fundraising, gratitude, strategy
I was a fundraiser. And grant writer. And event organizer. And website manager. And copywriter. And marketing director. And budget preparer. Oh. I shouldn’t forget that I was also a fireman, putting out fires. All of the above wasn’t at multiple jobs. I did them all...
by Ephraim | Dec 5, 2021 | building relationships, data, strategy
How well do you know your donors? Your online followers? Are they Millennials or Gen X? Boomers or Zoomers? How did they find out about your organization? Why do they support your nonprofit? What programs are they interested in learning more about? How do they want to...
