by Ephraim | Jan 31, 2022 | marketing, social media, strategy
Diversified portfolio isn’t just a term you’ll hear from your investment broker. It also applies to your fundraising. Your fundraising portfolio should be diversified so you are reaching maximum donors in a variety of ways: Events, monthly giving, email donations,...
by Ephraim | Jan 18, 2022 | fundraising, gratitude, strategy
I was a fundraiser. And grant writer. And event organizer. And website manager. And copywriter. And marketing director. And budget preparer. Oh. I shouldn’t forget that I was also a fireman, putting out fires. All of the above wasn’t at multiple jobs. I did them all...
by Ephraim | Dec 5, 2021 | building relationships, data, strategy
How well do you know your donors? Your online followers? Are they Millennials or Gen X? Boomers or Zoomers? How did they find out about your organization? Why do they support your nonprofit? What programs are they interested in learning more about? How do they want to...
by Ephraim | Nov 1, 2021 | email, strategy
Email must be an active part of your fundraising and marketing efforts. It’s one-to-one communication, it can be personalized and it’s a fantastic platform for educating, raising awareness, mobilizing people to take action, encouraging subscribers to become donors and...
by Ephraim | May 10, 2021 | email, fundraising, philanthropy, strategy
The annual M+R Benchmarks Study is out and there’s plenty of great nonprofit data to dive into. Last week I looked at online fundraising data. This week I’ll be exploring email. Email Fundraising Data To Learn From Your supporters and target audience of prospective...
by Ephraim | Apr 26, 2021 | fundraising, nonprofit, strategy
Trust from your donors. It’s earned, not a given. Building that trust helps ensure donors stay engaged and giving year after year. However, some of the tactics used to build that trust are problematic. Part of the problem lies in how nonprofits market themselves to...
