by Ephraim | Apr 13, 2021 | content, fundraising, nonprofit, strategy
There’s a ton of great nonprofit content out there that you should be reading and learning from. Below are seven nonprofit enewsletters I recommend you subscribe to. A chance to learn from some of the smartest experts in the sector. Additionally, I’ve...
by Ephraim | Mar 1, 2021 | content, strategy, website
This post is a guest post written by nonprofit content expert Tatiana Morand of Wild Apricot. Has your nonprofit looked into SEO, or search engine optimization, for your website? If the answer is no, don’t feel bad. The letters SEO can send shivers down a nonprofit...
by Ephraim | Feb 9, 2021 | communications, for-profit, strategy
Last week I was a guest on a marketing and advertising panel for 11th and 12th grade students during “career week” at Fenway High School in Boston. (Go Panthers!) People from a variety of fields talked to the students about their workforce experiences and answer...
by Ephraim | Nov 29, 2020 | storytelling, strategy, video
You’re working on your 2021 digital strategy. You’re planning your content, engagement tactics, considering ways to shine a light on your cause to new audiences. You already know the who (who’s your target audience), the what (what content to post),...
by Ephraim | Nov 16, 2020 | content, social media, storytelling, strategy
You have great content. You know which platforms you’ll post it to. You’ve got your hashtags ready and your team is ready to engage your followers. So now you need to answer: When do I post? There are a number of factors involved in making that decision....
by Ephraim | Nov 2, 2020 | nonprofit, storytelling, strategy
Storytelling is central to a nonprofit’s fundraising and marketing strategy. Stories help you introduce your mission, demonstrate the impact of your programming, familiarize donors and supporters with the people they are helping and mobilize people to take action....
