by Ephraim | Oct 3, 2021 | content, email
When I started publishing my daily Enewsletter, I hated when someone unsubscribed. After I put in so much time and effort to posting great content, how dare they?! Took a little time but I learned to not only live with it but appreciate it. It’s the natural order of...
by Ephraim | Sep 12, 2021 | content, Instagram, social media
Your most successful pieces of content will be those that your target audience is looking for. If they want video and you’re busy posting 500-word posts, that won’t work. Does that mean stick exclusively with video? No. But it does mean that you need to be very aware...
by Ephraim | Aug 29, 2021 | content, social media, video
Your nonprofit has a presence on a number of social media platforms. But you’re not getting the engagement you want. Followers aren’t reacting to your content. They’re not commenting, sharing, clicking on your links, responding to your call-to-action. There are plenty...
by Ephraim | Aug 22, 2021 | fundraising, recurring giving
The following phone conversation took place in 2009. Nonprofit CEO: We’d like your help in running a million-dollar campaign using Facebook. Me: Great! How big of a following do you have on Facebook? CEO: Not big. A couple hundred. Me: How big is your email list? CEO:...
by Ephraim | Aug 1, 2021 | Facebook, Instagram, social media
Mark Zuckerberg owns a large chunk of our online lives. Facebook, Instagram, Whatsapp. His team knows everything about us. For good or bad. But I’m not here to complain. I want to use data about Facebook, Instagram and nonprofits and help your organization maximize...
