by Ephraim | Aug 23, 2020 | communications, customer service, reputation management, social media
This post originally appeared on the Bloomerang blog Blocking Is For Football, Not Twitter In mid-May, sports Twitter was abuzz as insiders were comparing notes about a ‘very important’ topic: Who’s been blocked by Pittsburgh Steelers quarterback Ben Roethlisberger?...
by Ephraim | Aug 12, 2020 | email, marketing, strategy
This post originally appeared on the blog Michael Rosen Says… While I have long known why nonprofit organizations should collect email addresses from supporters and potential supporters, I had much less of an understanding of how to accomplish that. When you...
by Ephraim | Aug 4, 2020 | fundraising, marketing, strategy
I loved the Pivot scene in Friends. Classic! When the word ‘pivot’ gets overused in the business or marketing world? Not a fan. But the fact is: Coronaworld has presented a lot of challenges to the nonprofit sector. Some form of pivoting is in order. Frozen In Place...
by Ephraim | Jul 28, 2020 | fundraising
I’ve partnered with a number of high net-worth individuals during my years in the nonprofit sector. At some point I have asked each of them 2 questions: Has a nonprofit made you feel like a cash cow at some point? If yes, how did that make you feel? Every woman and...
by Ephraim | Jul 20, 2020 | marketing, Twitter
Yes, you read that title right. I spent 24 straight hours on Zoom. I assume your first question is: Why? Happy Birthday Last week Wednesday night and Thursday was my Hebrew birthday. I’m not a big birthday celebrator, though in the past 4 years I’ve been in the U.S....
