by Ephraim | Feb 11, 2020 | campaigns, fundraising, marketing, nonprofit
Valentine’s Day approaches and that means many nonprofits will be running campaigns. Some fun ones, some lovey-dovey ones. But all in the name of connecting with supporters and raising money. Then there’s the “Cry Me A Cockroach” campaign from the San Antonio Zoo....
by Ephraim | Jan 29, 2020 | cause marketing, marketing
Super Bowl Sunday is almost upon us and you all know what that means: Advertising! Companies pay millions to broadcast some really, really bad ads and a few good ones. My favorite so far headed into Sunday is Sonata’s smaht pahk (read it with a Boston accent. It’s a...
by Ephraim | Jan 21, 2020 | nonprofit, volunteering
The word “free” will light up the eyes of most nonprofit professionals, especially the CEO of a small nonprofit. If something can be had for free, why pay for it?! But is “free” really free? The Cost Of Free Take social media: Yes, the outlets...
by Ephraim | Jan 14, 2020 | communications, reputation management, social media, strategy, Twitter
When I work with clients, deliver presentations or do training sessions, I always talk about the personality behind the logo. Whether you’re a nonprofit or a business, your online followers want to interact with a person, not a faceless brand logo. Which means...
by Ephraim | Dec 17, 2019 | fundraising, nonprofit, storytelling
Sometimes, gross misrepresentation offends and hurts. But if it opens our eyes to how others might be viewing us… Just One Person’s Opinion? The nonprofit sector can get very defensive as a whole when outsiders attack it or call into question its practices. We’re...
