by Ephraim | Dec 5, 2023 | building relationships, fundraising copy, gratitude
It’s time for my annual Giving Tuesday nonprofit email review! (Part two part three and part four are also online for you to read.) I analyzed 462 emails from 68 nonprofits that arrived in my inbox from November 2 until December 3. As I do each year, over the next few...
by Ephraim | Nov 5, 2023 | building relationships, customer service, social media
It’s easy to think that because of the great work your nonprofit does, everybody knows about you. Everyone can recite your mission statement by heart (even if most of your staff can’t). Just say the name of your organization and everyone sings your praises. Ummmmm no....
by Ephraim | Nov 1, 2023 | building relationships, data, donors
Six years ago I did a lot of marketing work for a former friend of mine. He owned two different businesses and I helped both of them. We agreed on the amount to be paid and a contract was signed. Because of cash flow issues, I helped him out by spreading the overall...
by Ephraim | Jul 24, 2022 | building relationships, email
“Failure isn’t fatal but failure to change might be.” – John Wooden As a publisher of a successful daily enewsletter, I know that subscribers don’t stay loyal forever. When I first started publishing the newsletter over three years ago, I took it a little...
by Ephraim | Mar 7, 2022 | building relationships, engagement, social media
You ask your kids to do something. No answer. You ask again, in a pleasant voice. Still nothing. You ask a third time but this time it’s without a smile. No response from the kids. Finally, you walk into their room and you raise your voice and that gets a response....
by Ephraim | Jan 9, 2022 | building relationships, email, fundraising
Year-end has come and gone. I’ve seen the good, the bad and the really, really ugly. Which is what I’m going to share and rant about: The really, really ugly. Today we’re gonna talk email fundraising and marketing. Can You Guess? Have a look at my tweet from January...
