A personal message to each and every reader: I hope that you and your loved ones are safe and healthy. I know that times are trying for you. If I can be of assistance, please reach out to me. This is a genuine offer to help in whatever way I can- whether it’s to talk...
With COVID-19 dominating the newscycle, many nonprofits are wondering: Can I still pitch stories to reporters? The short answer is yes. The longer answer is: Yes, but you need to be aware of the current dynamics. Inside The Newsroom As people search for more and more...
One of my favorite alltime movies is 1963’s “It’s A Mad, Mad, Mad, Mad World.” All star cast, hilarious movie which has provided me with 40+ years of laughs ever since I first saw it at age 6. I thought of that movie when watching Twitter explode with new updates...
When I work with clients, deliver presentations or do training sessions, I always talk about the personality behind the logo. Whether you’re a nonprofit or a business, your online followers want to interact with a person, not a faceless brand logo. Which means...
Giving Tuesday is thankfully over and we can move on to the deluge of GIVE US MONEY year end campaign emails which will fill our Inboxes for the next 4 weeks. I’m not a fan of Giving Tuesday for a whole host of reasons. One of those is the lack of effort...
On July 4, 2014, American Apparel reposted this picture to their Tumbler account: Their social media employee was using the picture to show the after effects of fireworks in the sky. They hashtagged the post #smoke and #clouds. I’m sure readers of a certain age...
