by Ephraim | Oct 23, 2019 | communications, content, reputation management, social media
On July 4, 2014, American Apparel reposted this picture to their Tumbler account: Their social media employee was using the picture to show the after effects of fireworks in the sky. They hashtagged the post #smoke and #clouds. I’m sure readers of a certain age...
by Ephraim | Aug 14, 2019 | communications, content, marketing, nonprofit, social media, storytelling
Last month I had the pleasure of presenting to the AFP Las Vegas chapter. The topic? The components of modern day storytelling and what nonprofits can learn from marketing gone wrong. Much thanks to Veronica Atkins, Board President and the entire Board for hosting me!...
by Ephraim | May 1, 2019 | communications, content, marketing, social media, Twitter
As corporations go, the JPMorgan Chase Twitter account is pretty standard: Communicates in business tones, is careful not to tweet anything controversial and uses the platform to post content which is helpful for followers. For example, their tweets include links to...
by Ephraim Gopin | Feb 27, 2019 | content, marketing, video
WARNING: If you’re hungry, do NOT read this post. Go get something to eat. We’ll wait… You work hard to create content. The wording, the messaging, the images. You painstakingly craft your post so that it resonates with your target audience and reaches as many...
