by Ephraim | Jul 17, 2023 | data, donors, philanthropy
Last month Giving USA published its Annual Report on Philanthropy for 2022. It’s not looking great on the giving landscape. But just because the numbers are problematic doesn’t mean your nonprofit has to suffer and deal with a downturn in donations. Looking Back To...
by Ephraim | May 29, 2023 | data, marketing
This is a guest post by Gabrielle Perham. Nonprofits rely on marketing to attract donors, carry out their missions, and make a positive impact in their communities. However, in a crowded and competitive landscape, it can be difficult to stand out and convince people...
by Ephraim | Mar 28, 2022 | data, email, engagement
Fifteen years ago this month, I was appointed CEO of a wonderful nonprofit. This organization ran a nursery and kindergarten. What made them special? They were the first of its kind in Israel to have kids with and without disabilities learning together. It was a...
by Ephraim | Dec 13, 2021 | communications, data, fundraising
Many years ago I was asked in a job interview: “If you were sitting with a potential donor, how would you convince them that our nonprofit is the best out there and the only one worthy of a donation?” My reply to the interviewer: “I would never do that, because you’re...
by Ephraim | Dec 5, 2021 | building relationships, data, strategy
How well do you know your donors? Your online followers? Are they Millennials or Gen X? Boomers or Zoomers? How did they find out about your organization? Why do they support your nonprofit? What programs are they interested in learning more about? How do they want to...
by Ephraim | Jul 18, 2021 | data, fundraising
This post originally appeared in eJewish Philanthropy. My phone rings. Woman: Ephraim? Me: Yes. Woman: This is XXX from nonprofit YYY. Do you know about our organization? Me: No I don’t. Woman: You are listed in our database as a volunteer. Me: Me? I don’t remember...
